empathy.
creativity.
craft.
about me
My journey towards product design is rooted in a broad spectrum of hands-on experience, each chapter building on the last and shaping how I approach design today. Early on, working as a quality auditor taught me the power of empathy, listening deeply to people and uncovering the real needs behind every challenge. Whether in tech, education or housing, I learned that the right questions and genuine understanding are the foundation of meaningful solutions.
A pivotal moment came with co-founding 2zero, a B2B SaaS startup in sustainability. Here, the natural creativity I developed during my years in the startup bubble, with ever changing scenarios and the daily need of developing creative solutions, became my daily toolkit. I tested business models and MVPs with early customers, using their feedback and additional research to iterate product directions. I designed and launched ad campaigns and landing pages to drive growth and communicate our evolving product. My role meant turning ideas into pitch decks, mockups, landing pages, and prototypes—work that led us to win projects like the ABB Startup Challenge. This experience showed me how creative problem-solving and rapid iteration can transform uncertainty into opportunity, and how presenting ideas with clarity is key to building resilient brands.
Now, I’m fully immersing myself in product design through the Design & Innovation bachelor program at CODE University of Applied Science. This marks the start of a clear direction of my so far diverse career, one where I’m honing my craft, deepening my expertise, and preparing to deliver experiences that matter.

Let's connect
For me, creativity isn’t just a skill—it’s a responsibility to push boundaries and make things we’re proud to put our names on. Let’s do that together, I’d love to hear from you.